The Future Museum

March 2022  — 
 AdvertisingScienceSocial Media

This promotional video was created as a commissioned work for the Future Museum in Nuremberg. The video was produced exclusively for use on the Instagram channels of the Deutsche Museum. The main idea behind the video is to showcase the Future Communicator job to attract new applicants.

The video is in German but English subtitles are available.

The production of the video took about a month. This includes close coordination with the press and public relations department, location scouting, script writing, storyboarding, filming as well as the final editing. In the end, everything still had to match the brand identity of the Future Museum.

The video was filmed vertically on an iPhone 11 attached to a DJI gimbal. It may look like it was shot in one continuous take, but there are actually twelve hidden cuts. Movie magic!